an original concept for a brand collab
LIQUID DEATH x CLUE
For those unfamiliar, Liquid Death is a brand of canned water that has gained attention for its bold and edgy branding.
The company markets its product as "mountain water" from the Austrian Alps and embraces a rebellious, heavy-metal-inspired aesthetic.
The Idea
Collaborating with Hasbro to create a Liquid Death version of a popular murder board game and selling a custom 6-pack of flavored seltzers to go with it
MURDER IN THE ALPS
A killer twist on the classic Clue game, brought to life in collaboration with Liquid Death.
With deadly new weapons, sinister suspects, and gruesome Alpine crime scenes, every move could be your last. The exclusive edition comes packaged with a custom six-pack of NEW! Liquid Death sparkling water flavors, ensuring you can murder your thirst while you solve the crime.
Prepare for the coldest case yet.
THE COLDEST CASE YET
THE MURDER WEAPONS
Candlestick
Wrench
Lead Pipe
Rope
Dagger
Revolver
SIX CANS, ONE CLUE
FILM :30
Open on a wide shot of a foyer of a grand, old estate with gothic and victorian influences. We hear rain and thunder outside. Flashes of lighting flickering through tall windows.
Close up on a shadow of a person who is walking across the room. We hear the rattle of liquid in a can as they take heavy footsteps.
Close up on the shoes of the murderer taking steps over and around bodies that are lying on the floor in various rooms: the conservatory, the study, the kitchen, the billiard room.
Cut to a person propped up sitting on the marble floor of a ballroom next to a dark wood paneled door. Their head is bleeding, and they are scooching toward a rotary phone on the wall. We see their hand reach up to grab the phone, and they frantically call for an operator.
PERSON: Hello?! Hello?! Anyone there please?!
We see the shadow on the wall float over a grand piano.
Close up we see a leather gloved hand hover over the rotary phone and press the switchhook, ending the call.
We see a spotlight over the eyes of the person sitting on the floor. Their eyes fill with horror as they see the shadow person now standing over them.
PERSON: No! NOOO!
We see the backside of a leather jacket embroidered with the liquid death melted skull lit by the flicker of lightning. The shadow person lifts their hand.
The sound of the person yelling fades and we hear the crisp crack of a Liquid Death can.
Cut to the Coldest Case Yet sitting on the grand piano. Lit by the flickering of lightning.
SUPER: Don’t be scared. It’s just water.
LOGO: Liquid Death x Clue
Liquid Death if you want to make this, my brain is for sale.