a brief for @thebriefclub
deliverables include a full logo suite and social media identity

CLAYFUL CREATIONS

Behind the Curtain

Pottery studios give the ambiance of messy elegance, which is precisely what you get with the logo design. I turned the 'Y' on it's side, to give in to the playful nature of the brand.  The colors I chose are all earth tones, and reminiscent of clay. 

The best part about finishing a pottery piece is picking it up after it has been fired in the kiln. I wanted to make that moment memorable with packaging that would remind you of the place you created your masterpiece. 

Brick and Mortar locations are difficult for the larger public to enjoy, hence the delivery bags of at-home clay and DIY pottery kits for sale through our Instagram and website; allowing all lovers of pottery to create and stay clayful wherever they are.

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Candl

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Wags & Wheels