Wags & Wheels creates custom wheels and assisting products for dogs with disabilities and medical conditions. When creating the logo, I wanted it to be simple in a san-serif font that was rounded like a wheel. For the brand mark, I took the W from the logo and the shape of the G to create a dog with a back-end wheelchair. This was the primary brand mark, but as I expanded further on the concept, I also created a dog with a front wheelchair, a shoulder brace, and a lick-prevention sleeve.